Healthy Cooking
Healthy Cooking
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Usability and User Experience Enhancement, Product Redesign
and Brand Adaptation on Kenwood CookEasy+ All in one Cooker
Usability and User Experience Enhancement, Product Redesign
and Brand Adaptation on Kenwood CookEasy+ All in one Cooker
Overview
Overview
UX Researcher | Usability, R&D
UX Researcher | Usability, R&D
Braun Household GmbH
Manufacturing company founded in 1921 for household and personal health appliances, a De’Longhi Group subsidiary collaborating with Kenwood, employing ~2,000 people.
February 2021 - August 2022
Objectives
Objectives
To assess and enhance the user experience and usability of the Kenwood CookEasy+ kitchen machine, redesign and align it with Braun's design identity, with a focus on promoting healthy habits.
Kenwood Cookeasy+ interaction points: 1. physical device and button, 2. digital interface on the device, 3. digital app that connects to the device for remote controlling, recipes, etc.
image from kenwoodworld.com
image from kenwoodworld.com
Research and Design Steps
Research and Design Steps
Empathize
Empathize
To identify the original product's pain points, these research steps were conducted with 7 participants:
Cognitive walkthrough
Heuristic evaluation
benchmarking and product reviews
Discovered issues ranging from intuitive usability to the cohesiveness of the machine-app ecosystem.
Define
Define
Synthesized user feedback into clear design objectives
Synthesized user feedback into clear design objectives
Transitioned insights into actionable statements that aimed at making CookEasy+ a product for healthy living, personalization, and intuitive interaction.
Ideate
Ideate
Several creative tools and methods were utilized including
free brainstorming
framing problem statement into "How to" questions
framing ideas into "What if" statements
Wireframing and paper prototyping
Prototype and Usability Test
Prototype and Usability Test
Low-fidelity prototyping and testing concepts with users, evaluating based on defined attributes.
Interactive digital mock-ups for user interfaces of both the machine interface and the app that I contributed to design in Figma.
Evaluation: Conducted usability studies with 6 participants and adjusted designs accordingly.
Design Contributions
Design Contributions
The physical prototype of the device's rotary knob stands out as the pinnacle of my contributions to the Braun CookEasy+ redesign project.
The knob's design was inspired by Braun's design principles, as outlined in their design book and product portfolio, and embraced the minimalist and practicality ethos of Dieter Rams.
This small yet transformative innovation significantly elevated the usability and user satisfaction of the CookEasy+. The intuitive and practical design of the rotary knob improved the overall device-interface interaction, making it more user-friendly and accessible.
My unique position as the sole team member with an Industrial Design background enabled me to leverage SolidWorks for modeling and 3D printing an innovative rotary knob concept, pivotal to Braun's brand strategy.
My unique position as the sole team member with an Industrial Design background enabled me to leverage SolidWorks for modeling and 3D printing an innovative rotary knob concept, pivotal to Braun's brand strategy.
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