Project Highlights

I design stuff (products, services, experiences) that make complex systems work better for people. My background in Industrial Design Engineering and Human-Technology Interaction helps me see beyond isolated problems and address the entire system. I bring together creative thinking, technical precision, and research expertise to create designs that meet both user needs and business goals.

I design for people first, focusing on their needs, behaviors, and challenges. Using Human-Centered Design, design thinking and systems approaches, I come up with solutions that fit seamlessly into their lives, whether it’s a product, service, or a mix of both. 

Empathetic: I see research as piecing together a puzzle: listening to stories, looking at data, and observing behaviors to uncover insights that guide my designs. Understanding people first, then making relevant decisions.

Strategic: I choose tools based on what each project needs. From simply sketching ideas on paper, to building interactive prototypes in Figma, or creating 3D models in SolidWorks, the tools follow my process, not the other way around. I also adapt quickly to new tools and methods, making sure the work stays focused on the users’ experience in the world of AI and rapidly changing technologies.

Practical: I turn complex ideas into simple visuals and language that everyone can understand. This keeps collaboration smooth and ensures everyone stays on the same page.

Improving Lives Through Design: I believe design has the power to make a real difference. I focus on creating experiences that are not just functional but also genuinely impactful, especially in areas like healthcare and accessibility.
I believe design should be meaningful, focusing on creating value instead of adding unnecessary waste to the world. 

Curiosity and Growth: I’m passionate about learning something new with every project. Exploring challenges, expanding my skills, and pushing boundaries keep me motivated and engaged. 

Cultural Adaptability: Living in different places has taught me to value diversity and adaptability. I bring a unique mix of cultural insights to my work, combining Dutch honesty and practicality, with Persian empathy and warmth, and now the fresh perspectives I’m gaining in Vancouver.